Having done projects in Health, I can say that this is great news, having more focus on behavior is key to changing behavior.

The WHO has some tips in this guide you can download to learn more:

1. Ensure buy-in and involve stakeholders
2. Determine location
3. Identify funding
4. Develop a strategy
5. Plan staffing and upskilling of team members
6. Identify focus areas of health
7. Plan projects: a mix of complex projects, early wins and policy advice
8. Manage ethical questions.

As a consultant, it's nice to see that WHO has as a recommendation to work with BI consultants 😀, but my view for the future would be less focused on individual units and more on making behavioral insights a part of a tool in the toolbox along with other mixed methods, to get the most buy-in and integration in an organization.

I only say this because units could become siloed from the rest of the organizations (and I say this from conversations I have had with teams that are not integrated but separate, and suffer from lack of understanding from other teams in the org.)

Link to the slides here.

Robert