A Systematic Approach to Change
At Aim for Behavior, we combine behavioral science, innovation, and design thinking to create strategies that drive meaningful change.
Our process is structured yet adaptable, ensuring solutions that are both evidence-based and practical.
1. DEFINE
What we do:
Understand the context
Define the ‘problem’ in behavioral terms
Map out the system of behaviors
Understand who, needs to do what, when, where?
Find the influences and drivers of the behaviors for your audience
Select the most appropriate behavioral models
How we do it:
Quantitative and qualitative research
Workshops
Reviewing the latest evidence and literature
2. DRIVE
What we do:
Select the key strategies based selected behaviors and drivers
Account for unintended consequences
Select the most appropriate design methods
How we do it:
Co-creation sessions
Reviewing the latest evidence and literature
Leveraging design frameworks
3. DESIGN
What we do:
Select the addressable drivers
Select behavior change and motivation techniques
Select mode of delivery (channel, medium, platform)
Translate techniques into design
How we do it:
Co-creation sessions
Reviewing the latest evidence and literature
Leveraging behavior change techniques, motivation theories, gamification, design frameworks
4. CAPABILITY BUILDING
What we do:
Fast Track: 1,3,5 day workshops focused on our 3-D process
Custom workshops based on your specific challenge
10 Week Bootcamps
Setup of Behavioral Insights Units within organizations