Welcome to the
Drivers of Behavior Course

Apply the drivers of behavior change to design better experiences

In this self-paced course, you will get a practical understanding of the drivers of behavior with the COM-B model and the Theoretical Domain Framework and see how a Behavior Design Diagnosis can help you remove barriers to change.

This hands-on course is actionable and practical and will help you get started right away!

Instant Access For $129

What People Are Saying

⭐️⭐️⭐️⭐️⭐️

Zoe G:

‘‘When we work to help people to change their behaviors and achieve outcomes that are so important to them, our approach must be evidence based and strategic. It's been great to refresh my knowledge on behavioral diagnosis using COM-B and TDF, a way to truly understand barriers and enablers for target behaviors and design interventions that work. I'd recommend this highly actionable course from Aim For Behavior!’’

Michelle T:

‘‘Practical and easy to understand in a way that enables the learnings to be transferred to many contexts!’’

Tracy J:

‘‘Short and sweet and to the point. I appreciated how it showed practical application of the frameworks and it left me feeling more confident in incorporating these models in the work I do!’’

Felipe B:

‘‘Really informative mini course. Explained in a way that it's understandable for everyone. I hope we can see more of this mini courses in the future. Thanks!’’

Giulio G:

‘‘Many thanks to Robert Meza for sharing his knowledge and providing learners with a comprehensive layer of understanding around the applications of COM-B and TDF for analysing behaviour. Really interesting and hands-on course!’’

Adam H:

Sarah B:

''This course is filled with invaluable insights that have transformed the way I approach my work. The content is really good and also incredibly applicable. I've already implemented several techniques in my projects, thanks to the practical wisdom shared here.''

Oliver W:

‘‘Great course for helping you understanding not only what the COM-B model is but also how to put it in practice. I particularly like the way he takes you through multiple barriers and codes them as an example, it really helps solidify the knowledge, especially where some barriers could at first thought be placed into multiple categories.’’

What is the course about?

This is a self-paced course that will teach you how to diagnose what is influencing or driving your customers or employees behaviors and actions.

In the lessons, you will learn with me some theory as well as observe examples of how to use the COM-B Model and the Theoretical Domains Framework.

What will you learn?

This course is very practical and can serve as the first step for you to understand and apply a Behavior Diagnosis in your work.

You will learn how to use COM-B/TDF to analyze your current data and add a layer of behavior insights into your personas, journeys, or processes.

The course will have some light theory of what the COM-B model is as well as some lessons where I show you how the COM-B model is used in a project to diagnose barriers and enablers of behavior.

By the end of this course, you will have a solid understanding of the COM-B model and be confident in your ability to apply a diagnosis in your work and be able to work on strategies to remove the barriers your customers or employees have with your products and services or even processes.

Who is this for?

This online course is made for:

Service designers
Product designers
Product managers
Innovation managers
Instructional designers
Human Resources teams
Health professionals
Executives

Instant Access For $129

Your Instructor

Hi, I’m Robert Meza.

For the last 15 years I have been working in innovation and human centred design.

Some highlights include: building 2 startups, helping a company create a new division and new digital products for its $100M+ sale, and setting up an innovation lab as part of a digital transformation within the government.

I now spend my time applying behavior science as a lens in my role as a consultant and also an instructor through my courses.

I hope you enjoy this course and look forward to hearing from you on how you will use it to get better outcomes.

Course Structure

The course will be comprised of 2 parts.

Part 1: Behavior and Context

We will briefly discuss different ways of defining behavior and why it is important for you to diagnose the influences or drivers of behavior.

Part 2: Diagnosing Behavior using the COM-B Model and the Theoretical Domains Framework

In this part I will provide you with a deeper understanding of the COM-B model and show you how to use it to find the influences or drivers of behavior.

What's included?

Over 90 min of video content
Enjoy lifetime access to the course once purchased
Theory Lessons
Step by Step Videos with Examples
Miro and Mural Boards templates to download
PDF Slides
Worksheets
A certificate of completion

Good to know

This is a ''self-paced'' video course
There are no prerequisites
There is no pre-work for these sessions and no homework
I will be providing some short lectures and during the course I will be sharing my screen to walk you through examples to teach you how to successfully apply the COM-B model
This course is meant to be affordable and practical so you can learn the basics