Learning Outcomes

• Understand behavioral science and how it integrates with design, innovation and organizational change

• Understand behavior change frameworks, theories, and models

• Distinguish between behaviors, drivers and outcomes

• Understand how to create a behavioral statement

• Understand what drivers of behavior are and how you can identify and classify them

• Understand how to select behavior change strategies

• Understand how to translate behavior change techniques into design features for products, services, processes, communication and experiences.

• Understand how to develop and design solutions to enable behavior change

Case Studies

There are four case studies available for us to work through in steps on the white board.​ They are meant to help you understand and apply the course material.​

Each case study will highlight some differences in tools we use, to give you more choices and help adapt it to your context.

Curriculum

Updated Course (Version 2, Oct 2023):

In this updated version we will break down the lessons into 4 Modules:

Module 1
Understand Phase: In this phase you begin to understand the challenge, the complexity, and you conduct your research.

Learning Outcomes:

- Define ‘problem’ in behavioral terms ​

- Understand how to use evidence and data​

- Understand the importance of triangulating data​

- Understand how to find patterns

Module 2
Define Phase: In this phase you gain an understanding of how to select a target behavior, specifying it in more detail, and use theories and frameworks to understand its context and drivers.

Learning Outcomes:

- Produce a behavioral map or list of possible target behaviors​

- Apply criteria to select a behavior to change​

- Who, needs to do what, when, where?​

​- Understand the behavior in context using theories, models and frameworks to identify drivers of behavior

Module 3
Drive Phase: This phase focuses on the evaluation of intervention strategies and their alignment with behavioral diagnoses. ​

You will explore a range of intervention strategies and learn how to select the most appropriate strategy based on a behavioral diagnosis which ensures effective and tailored approaches to address your behavioral challenge.

Learning Outcomes:

- Consider range of intervention strategies​

- Define BCTs​

- Selecting Behavior Change Techniques

Module 4
Design Phase: In this phase you gain an understanding of behavior change techniques (BCTs) and their application in promoting behavior change. ​

You will explore a variety of BCT options and learn how to choose the most suitable BCT based on a behavioral diagnosis. ​

Alternative approaches will also be considered, providing a comprehensive understanding of effective strategies in this context.

Learning Outcomes:

- Translate BCT’s​

- Ideation ​

- Behavior and Design Principles​

- Prototyping

Course (Version 1, Feb 2023):

In this first version, the course is comprised of 5 modules. I will be building each module using a case study that I will share in the video lessons.

Module 1: Intro to Logic Models
This module will provide you with an understanding of the structure of a Logic Model and how to use it to design effective solutions.

Module 2: Defining Behavior and Context
We will be discussing different ways of defining behavior and why it is important to be clear about the definition.

Module 3: Understanding what influences Behavior using the COM-B Model
This module will provide you with a deeper understanding of the COM-B model and how to use it to identify influences of behavior.

Module 4: Identifying Intervention Types using the Behavior Change Wheel
This module will provide you with a deeper understanding of intervention strategies and how to use them to select the appropriate intervention.

Module 5: Selecting Behavior Change Techniques
This module will provide you with a deeper understanding of behavior change techniques and how to use them in your design.