Free Behavior Design & Innovation Tools

We wanted to share these tools and frameworks with you, so you can also be able to get better outcomes with behavior science, innovation and design in your projects.

We are always adding more tools and frameworks or iterating the current ones based on the feedback we receive when we use them.

Please feel free to use them and please let us know what you think about them and if they have been helpful for you.

Featured Frameworks

  • Behavior Design Framework (V1)

    Behavior Design Framework (V1)


    The original behavior design framework that is meant to be a guide you to apply behavioral science as a lens to deliver better outcomes

    CLICK HERE TO SEE THE FRAMEWORK

    *Available for download on Miro and Mural

  • Behavior Design Framework (V2)

    Behavior Design Framework (V2)


    A framework that is meant to be a guide for you so that you can work with behavioral science as a lens in your organisation, to create better outcomes and experiences.

    CLICK HERE TO SEE THE FRAMEWORK

    If you want to download it or get the PDF then please sign up for all the tools and you will get instant access.

  • Organizational Change Journey Framework


    A framework that combines Behavioral Science and Organizational Change.

    CLICK HERE TO SEE THE FRAMEWORK

    This is our latest framework and is a work in progress, as it is being tested and iterated with current clients

All Frameworks and Tools

  • Behavior Design Framework (V2)

    Behavior Design Framework (V2)


    Click Here to Preview

    A framework that is meant to be a guide for you so that you can work with behavioral science as a lens in your organisation, to create better outcomes and experiences.

    An updated version from the original (V1)

    *Download available in PDF , Miro and Figma

  • Behavior Design Framework (V1)

    Behavior Design Framework (V1)


    Click Here to Preview

    The original behavior design framework that is meant to be a guide you to apply behavioral science as a lens to deliver better outcomes

    *Available for download on Miro and Mural

  • Organizational Change Journey Framework (Work In progress)

    Click Here to Preview

    A framework that combines Behavioral Science and Organizational Change.

  • Behavior Change Techniques

    Behavior Change Techniques


    Click Here to Preview

    93 Behavior Change Techniques you can use to ideate possible concepts and solutions for your interventions. (based on the BCTTv1 - Michie et.al)

  • The Big Bias Board


    Click Here to Preview

    Over 50 Biases with both written and visual examples.

  • Opportunity Mapping

    Opportunity Mapping


    Click Here to Preview

    A template to help you go from a problem first approach to a solution first approach.

    It will help you discover what is working well, and find ways to replicate success in your experiences.

  • Self Determination Theory (Deci, Ryan)

    Click Here to Preview

    This includes a board with the Motivation Continuum as well as some examples of how to apply basic psychological needs.

  • Innovation Framework

    Innovation Framework

    Combines Jobs to Be Done (JTBD) and Behavioral Science / COM-B/ Behavior Change Wheel.

  • Concept Card

    Concept Card


    Click Here to Preview

    A good way to validate your concepts before going to the next phase.

  • Behavior Audit/Journey

    Behavior Audit/Journey Framework


    Including COM-B Components.

  • Behavior Design Canvas

    Behavior Design Canvas


    Click Here to Preview

    A way to visualize your strategy.

  • Habits/Routines

    Habits/Routines Framework

    Click Here to Preview

    Understand the role of habits and routines that can help your team organization be more successful and better aligned.

  • Behavior Science & Innovation Database


    A database with interesting articles, papers and resources.

  • Heart Framework

    A metrics framework developed by Google.

  • Behavioral Persona

    Click Here to Preview

    The building blocks as well as an example of a behavioral persona.

  • The Behavioural Drivers Model (UNICEF)


    Click Here to Preview

    The Behavioral Drivers Model aims to change the way people understand and invest resources in Social and Behavior Change by providing evidence-based programming.

    *Available on Miro and Mural

  • Better Meetings Tool


    Click Here to Preview

    A tool to help you design better meetings.