If we don’t, we may miss out on the context of how our solutions will work, and we may end up with a replication problem.

Though it’s something that is newer to bring in to behavioral science, it is impossible to start understanding and applying it.

This is a great book to get your mindset right on culture.

I’ve seen this myself, having lived in 10+ cities - Singapore, Dubai, Stockholm, Amsterdam etc… that not every norm, culture works the same.

So, I urge you to pick up this great book called the Culture Map by Erin Meyer

It has some great things to think about:

💡Communication - low vs high context
💡Evaluation- Direct vs Indirect negative feedback
💡Persuading - Principles vs Application first
💡Scheduling - Flexible vs Linear time

All of these can be dimensions you use in your design.

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