We Turn Strategy, Communication, and Design into Lasting Behavior Change—When Action Still Doesn’t Follow
You’ve launched the training. Communicated the change. Designed the Experience. But key behaviors still aren’t happening.
We Solve These Types of Behavior Change Challenges
Organizational Change That Sticks
For: CHROs, COOs, Heads of Transformation
We help transformation leaders implement strategic changes that actually stick by addressing the underlying behavioral systems—not just awareness and training.
- Strategies that don't translate into daily actions
- Culture that isn't reflected in behavior
- Leadership misalignment or inconsistency
- Initiatives that start strong but fade
Typical Challenges:
Product Adoption & User Behavior
For: Product Managers, UX Leads, Growth Teams
We help product and UX teams drive user behavior by designing experiences that match how people actually act—not just how we wish they would.
- Well-designed products with low retention
- Drop-off at key conversion points
- Features users understand but don’t use
- Onboarding flows that fail to engage
Typical Challenges:
Messaging That Drives Action
For: Comms Teams, Campaign Leads, L&D and Policy Designers
We craft behavioral messaging that cuts through noise, overcomes friction, and triggers the right response—using behavioral cues, not assumptions.
- Messages understood but ignored
- Training or campaigns with no lasting effect
- Content that doesn't prompt follow-through
- Policies or instructions that don't change behavior
Typical Challenges:
Why Traditional Approaches Fail
You’ve done the town halls. Sent the emails. Launched the new product. But people still aren’t changing their behavior. Why?
“We launched a strategy but it isn't landing at the team level.”
Leadership understands the direction, but middle managers and frontline teams aren't putting it into action.
The Cost: 67% of strategic initiatives fail — wasting an average of $2.9M per project.
Our Solution: We embed change through system-level shifts, not just announcements and training.
“Strategy execution improved 83% in 60 days.” — VP of Transformation, Financial Services
“Our product flows are well-designed—but users still drop off.”
Despite good UX and onboarding, users stall or churn at key points. Awareness isn't converting into action.
The Cost: Product teams lose up to 58% of user value due to behavioral friction.
Our Solution: We diagnose the invisible blockers and redesign flows around real user behavior.
“Feature adoption increased by 67% in our first sprint.” — Head of Product, SaaS Platform
“We communicated the change—but people didn’t act.”
Even well-crafted campaigns fail to shift behavior when they miss the psychological levers that move people to act.
The Cost: Up to 70% of internal messages are ignored or forgotten within days.
Our Solution: We use behavioral principles to craft messages and moments that prompt meaningful follow-through.
“Engagement tripled within 10 days of reframing the message.” — Director of Internal Communications
Our Approach:
Behavioral System Architecture™
Our methodology designs complete behavioral systems where strategic actions become the path of least resistance. We architect environments where the right behaviors happen naturally—not through willpower or compliance.
1. Find The Real Barriers
We uncover exactly why people aren't following the strategy or using your product. Our systematic diagnosis reveals obstacles that traditional approaches miss completely.
2. Design The Complete System
We redesign workspaces, tools, processes, and incentives to make the right behaviors the easiest option. This creates an environment where strategic actions happen naturally.
3. Test Before Full Rollout
We quickly test key parts of the system with real users to prove they work. This fast validation ensures measurable behavior change before full implementation.
4. Implement & Build Capability
We guide the rollout of your new system, measure results, and transfer our methods to your team so you can sustain the change long after we're gone.
Where training and communication focus on telling people what to do, Behavioral System Architecture™ redesigns their environment so the right behaviors become the natural choice. This is why our clients see an immediate improvement in execution where traditional approaches have failed.
With our deep understanding of behavior we help you design better experiences.
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Want to learn more?
Let’s talk about how a behavior-driven approach can unlock better outcomes for your organization.
Robert Meza
Founder and Director Aim for Behavior
My journey started with innovation and design and later blending behavioral science. I've always been passionate about understanding why people do the things they do.
I started Aim For Behavior to help companies deliver scientific and evidence based change that improves customer and employees experiences.
I share my insights with over 48,000 people each week on Linkedin