We Turn Strategy, Communication, and Design into Lasting Behavior Change—When Action Still Doesn’t Follow

You’ve launched the training. Communicated the change. Designed the Experience. But key behaviors still aren’t happening.

We Solve These Types of Behavior Change Challenges

Organizational Change That Sticks

For: CHROs, COOs, Heads of Transformation

We help transformation leaders implement strategic changes that actually stick by addressing the underlying behavioral systems—not just awareness and training.

    Typical Challenges:

  • Strategies that don't translate into daily actions
  • Culture that isn't reflected in behavior
  • Leadership misalignment or inconsistency
  • Initiatives that start strong but fade

Product Adoption & User Behavior

For: Product Managers, UX Leads, Growth Teams

We help product and UX teams drive user behavior by designing experiences that match how people actually act—not just how we wish they would.

    Typical Challenges:

  • Well-designed products with low retention
  • Drop-off at key conversion points
  • Features users understand but don’t use
  • Onboarding flows that fail to engage

Messaging That Drives Action

For: Comms Teams, Campaign Leads, L&D and Policy Designers

We craft behavioral messaging that cuts through noise, overcomes friction, and triggers the right response—using behavioral cues, not assumptions.

    Typical Challenges:

  • Messages understood but ignored
  • Training or campaigns with no lasting effect
  • Content that doesn't prompt follow-through
  • Policies or instructions that don't change behavior

Why Traditional Approaches Fail

You’ve done the town halls. Sent the emails. Launched the new product. But people still aren’t changing their behavior. Why?

Our Approach:
Behavioral System Architecture™

Our methodology designs complete behavioral systems where strategic actions become the path of least resistance. We architect environments where the right behaviors happen naturally—not through willpower or compliance.

1. Find The Real Barriers

We uncover exactly why people aren't following the strategy or using your product. Our systematic diagnosis reveals obstacles that traditional approaches miss completely.

2. Design The Complete System

We redesign workspaces, tools, processes, and incentives to make the right behaviors the easiest option. This creates an environment where strategic actions happen naturally.

3. Test Before Full Rollout

We quickly test key parts of the system with real users to prove they work. This fast validation ensures measurable behavior change before full implementation.

4. Implement & Build Capability

We guide the rollout of your new system, measure results, and transfer our methods to your team so you can sustain the change long after we're gone.


Where training and communication focus on telling people what to do, Behavioral System Architecture™ redesigns their environment so the right behaviors become the natural choice. This is why our clients see an immediate improvement in execution where traditional approaches have failed.

With our deep understanding of behavior we help you design better experiences.

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Let’s talk about how a behavior-driven approach can unlock better outcomes for your organization.

Robert Meza

Founder and Director Aim for Behavior

My journey started with innovation and design and later blending behavioral science. I've always been passionate about understanding why people do the things they do.

I started Aim For Behavior to help companies deliver scientific and evidence based change that improves customer and employees experiences.

I share my insights with over 48,000 people each week on Linkedin