Grow products, innovate services and improve employee experiences
We apply Human Centered Behavioral Science to deliver experiences that will truly create an impact for your customers and employees.
We are a Human Centered Behavioral Science consultancy enabling designers, innovators and change makers
We are based in Amsterdam but work globally
We work with startups, large organizations and governments
Our team is comprised of Behavioral Scientists and Human Centered Designers as well as other subject matter experts
Our approach combines human centered design and behavioral science
We use science and design to better understand your customers and employees throughout their journey. We are constantly experimenting, iterating and applying our methods to ensure you are getting the latest and most relevant strategies and solutions.
Our clients
Some areas we serve
We have experience in both government and the private sector
Organizational & Cultural Change
Finance & Insurance
Tourism and Travel
Health and Wellbeing
Sustainability
Technology
Our consulting services
We help governments and the private sectors deliver inisghts, strategies and experiences.
Some of the work we do:
Research and playbooks
Workshops and training
Behavior design sprints
Behavioral strategies
Prototypes and MVP’s
Journeys and Behavioral Archetypes
Strategy, Product and Process evaluation
Discover our courses
Learn Behavioral Science the practical way
Each course distills over a decade of experience into just a few hours.
Gain insights and practical knowledge you can apply right away in your projects.
Robert Meza
Founder and Director Aim for Behavior
Meet the Founder
My journey started with innovation and design and later blending behavioral science. I've always been passionate about understanding what makes people tick.
I've delivered projects for companies like Emirates, PepsiCo, Visa, Rabobank as well as Governments and startups.
I started Aim For Behavior to help companies apply human centred behavioral science in their work.
I share my insights with over 41,000 people each week on Linkedin and our frameworks have been accessed by over 5000 designers, innovators and change makers.