We are a design, innovation and change consultancy

We systematically analyse behavior change to help solve challenges for people and organizations globally.

Who We Help

We help governments and the private sectors design for behaviour change, so they can drive better outcomes

What We Do

We use science and design to better understand your customers and employees throughout their journey. We are constantly experimenting, iterating and applying our methods to ensure you are getting the latest and most relevant strategies and solutions.

Organizational & Cultural Change

Cultural and Behavioral Audits
Cultural Playbooks
Decision Making Frameworks

Finance & Insurance


Financial Wellbeing
Cybersecurity
Customer Service

Tourism & Travel


Experience Design
Visitor Behavior Change
Behavioral Journeys

Communications


Customer Communications
Strategic Communications

Health and Wellbeing


Digital Health Product Design
Patient Experience
Medication Adhearence

Innovation


Emerging Technologies
Strategic Foresight

Sustainability


Pro-Environmental Behavior
Circular Economy

Technology


Motivation Design
Technology Adoption
Digital Transformation

What We Teach

We offer both courses and training

All our training and courses are based on over a decade of experience enabling change in organizations.

Gain insights and practical knowledge you can apply right away in your projects.

Robert Meza

Founder and Director Aim for Behavior

Meet the Founder

My journey started with innovation and design and later blending behavioral science. I've always been passionate about understanding what makes people tick.


I've delivered projects for companies like Emirates, PepsiCo, Visa, Rabobank as well as Governments and startups.

I started Aim For Behavior to help companies apply human centred behavioral science in their work.

I share my insights with over 45,000 people each week on Linkedin and our frameworks have been accessed by over 5000 designers, innovators and change makers.

Let’s Talk

Get in touch with us to explore how a systematic approach to change can get you better outcomes.