We are a design, innovation & change
consultancy
We help organizations design products, services, experiences, and communications that drive behavior change today and set them up for the future
Organizational & Cultural Change
Cultural and Behavioral Analysis
Cultural Playbooks
Digital Transformation
Decision Making Frameworks
Strategies for Change
Our Services
User Experience Design
Motivation and Engagement
AI and Technology Adoption
Customer, Employee & Patient Experiences
Behavior Journeys and Personas
Behavior Driven Marketing
Customer/Employee Communications
Strategic Messaging
Crisis & Counter Dis-information
Behaviorally Informed Insights
Trend Analysis & Scenario Planning
Horizon Scanning
Innovation De-Risking
With our deep understanding of behavior we help you design better experiences.
Explore Behavior Design Courses
All our training and courses are based on over a decade of experience enabling change in organizations.
Free frameworks and tools made with our deep understanding of behavior.
Get inspiration from over 150 Books we own
Books we have in our library on behavioral science, design, innovation and change.
Catch up on our latest insights and newest articles.
We design for impact—rapidly prototyping, testing, and refining to uncover breakthrough ideas that drive behavior change and shape the future
Want to learn more?
Let’s talk about how a behavior-driven approach can unlock better outcomes for your organization.
Robert Meza
Founder and Director Aim for Behavior
My journey started with innovation and design and later blending behavioral science. I've always been passionate about understanding why people do the things they do.
I started Aim For Behavior to help companies deliver scientific and evidence based change that improves customer and employees experiences.
I share my insights with over 48,000 people each week on Linkedin