Your transformation isn’t stuck because people resist change
It's stuck because something specific is blocking adoption. We work with teams to diagnose why behaviors aren’t happening and equip them with evidence based tools to fix them.
Most Change Programs Don’t Reach Their True Potential
You've invested in the change strategy and built the business case, rolled out the technology, trained everyone and communicated relentlessly.
Most change fails to reach it’s target adoption
Workarounds and shadow systems cost millions
Constant delays to ROI from adoption failures
Usually, the problem isn't awareness or more training. Most people know what they're supposed to do, the problem is the gap between knowing and doing…and that's a behavioral problem which requires behavioral solutions.
We Do Change Differently
We ask: "What's actually blocking the behavior, and how do we remove that barrier from the individual and the system?"
Traditional Change Approaches
Assumes people resist change and focuses on managing resistance
Primary tools: communications, training, sponsorship
When adoption stalls: Communicate more or Get stronger exec support
Measures: awareness, readiness, engagement scores
Treats adoption as a communications problem
Behavioral Change Approach
Assumes behavior is blocked by specific barriers and diagnoses which ones
Primary tools: Behavioral diagnosis, choice architecture, motivation, norms, system, friction mapping
When adoption stalls: Which barrier did we not address? Which levers do we have for influence?
Measures: Actual behavior change, observed adoption
Treats adoption as a behavioral system problem
How We Work: The SHIFT Method
SHIFT is our diagnostic and strategy methodology. It's how we systematically find what's blocking adoption and design targeted strategies to fix it.
Specify the Behavior
We define exactly what behavior needs to happen. Not "use the system" but "enter data within 24 hours of customer contact." Vague targets produce vague results.
Hypothesize the Barrier
Using a behavioral model we diagnose what's actually blocking the behavior. Most change programmes guess. We test hypotheses through behavioral research.
Design Interventions
We design strategies that map to the diagnosed barrier. We know which levers to pull both individually and in the system.
Facilitate Stakeholders
We apply behavioral principles to the humans who approve, sponsor, and block. Getting interventions approved requires understanding stakeholder behavior too.
Test and Iterate
We pilot interventions, measure actual behavior change, and iterate. No 18-month rollout hoping it works. Rapid testing, evidence-based scaling.
About us
We are a consultacy focused on organizational change. We are behavioral scientists, anthropologists, designers, innovators and communicators with a deep understanding of people and change.​
At Aim For Behavior, we know our clients success requires an approach that truly understands behavior, barriers and accounts for the system.
Based in Amsterdam, we work globally with start-ups, private sector companies and governments around the world.
Our mission is to make change practical and achievable for organisations.
What We Offer
We work with transformation, change, and product teams at different stages of their initiatives
Behavioral Diagnostic
Your initiative is stuck. We diagnose exactly why: which behaviors aren't happening, what's blocking them, and what interventions will work.
Best for: Transformations with stalled adoption, initiatives that "should be working" but aren't
Deliverable: Barrier diagnosis, intervention recommendations, implementation roadmap
Timeline: 4-6 Weeks
Strategy Design
We design and pilot behavioral interventions for your transformation. Rapid testing cycles to find what actually moves adoption.
Best for: Teams ready to implement after diagnosis, initiatives launching soon that want to get adoption right
Deliverable:Designed interventions, pilot results, scale recommendations
Timeline: 8-10 Weeks
Embedded Behavioral Support
A behavioral science team embedded with your transformation team. Ongoing diagnostic support, intervention design, and capability building.
Best for: Large transformations, multi-phase programmes, teams building internal capability
Deliverable: Ongoing support, knowledge transfer, team capability building
Timeline:
With our deep understanding of behavior we help you design better experiences.
Want to learn more?
Let’s talk about how a behavior-driven approach can unlock better outcomes for your organization.
