Our Approach
Our Guiding Principles
Harnessing Behavior and Psychology for Effective Change requires us to:
•Understand how our people make decisions behave and respond to change
•Be systematic and evidence-based
•Identify root causes to change
•Design a change management approach that aligns with our people and their behavior
•Predict and enable employee responses to change.
Blending Theory and Practice
Our approach starts with theory and evidence, which we then translate into the context of the organizations we are working with. We do this because at the core we are practitioners and our experience comes from innovation, design and change.
Over the years we have learnt to use and apply behavioral theories and models to help us create better experiences for the customers and employees we are serving.
We use this approach to help de-risk project and deliver practical and evidence based strategies and solutions.
Openess and Transparency
We have created several tools and frameworks that focus on integrating and incorporating behavioral science into innovation, design and change.
We use these tools with organizations and we also share them publicly, as we believe in being open, sharing knowledge and giving value to everyone that wants to learn and apply a behavioral lens to their work.
Want to apply behavioral change in your business?
If you are interested in applying behavior change in your business, get in touch by emailing us at hi[@]aimforbehavior.com or fill out the form.