Grow products, innovate services and improve employee experiences

We apply Human Centered Behavioral Science to deliver experiences that will truly create an impact for your customers and employees.

We are a Human Centered Behavioral Science consultancy enabling designers, innovators and change makers

  • We are based in Amsterdam but work globally

  • We work with startups, large organizations and governments

  • Our team is comprised of Behavioral Scientists and Human Centered Designers as well as other subject matter experts

  • Our approach combines human centered design and behavioral science

We use science and design to better understand your customers and employees throughout their journey. We are constantly experimenting, iterating and applying our methods to ensure you are getting the latest and most relevant strategies and solutions.

Our clients

Some areas we serve

We have experience in both government and the private sector

Organizational & Cultural Change

Finance & Insurance

Tourism and Travel

Health and Wellbeing

Sustainability

Technology

Our consulting services

We help governments and the private sectors deliver inisghts, strategies and experiences.

Some of the work we do:

  • Research and playbooks

  • Workshops and training

  • Behavior design sprints

  • Behavioral strategies

  • Prototypes and MVP’s

  • Journeys and Behavioral Archetypes

  • Strategy, Product and Process evaluation

Discover our courses

Learn Behavioral Science the practical way

Each course distills over a decade of experience into just a few hours.

Gain insights and practical knowledge you can apply right away in your projects.

Robert Meza

Founder and Director Aim for Behavior

Meet the Founder

My journey started with innovation and design and later blending behavioral science. I've always been passionate about understanding what makes people tick.


I've delivered projects for companies like Emirates, PepsiCo, Visa, Rabobank as well as Governments and startups.

I started Aim For Behavior to help companies apply human centred behavioral science in their work.

I share my insights with over 41,000 people each week on Linkedin and our frameworks have been accessed by over 5000 designers, innovators and change makers.